About Drift

Who We Are

Drift is a leading action sports technology company specialising in the capture and sharing of digital imagery across all platforms. We manufacture quality cameras and accessories, inspiring action sports enthusiasts and like minded individuals to document their experiences, capture the emotion and share their vision. Action sports participants are passionate individuals, who enjoy re-living the "moment". Drift’s mission is to ensure that the unique product features found on our cameras and accessories, enhance the user experience by simplifying the process of capturing, editing & sharing key moments of their lives.

What We Do

Drift design and manufacture innovative, intuitive products, combining both our users needs and state of the art technology. Our association with world class athletes in each of Drift's credo sports, combined with input from our everyday enthusiasts, provides a continual source of constructive feedback. This information is integrated by our design team, to ensure that the products we offer contain features that you want and will stand up to the most extreme situations. From a helmet mount jamming down the Saudan Couloir in Blackcomb, a sidemount on a F1 car, handlebar mount on Steve Peats mountainbike or towing in at Teahupoo, Drift has got you covered.

Our Message To You

Live your dream - get out there, capture your adventure and share your vision with Drift!
We are proud of taking the journey with you.


#LiveOutsideTheBox

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